Hi! I’m Monica, a product designer based in San Francisco

Hi! I’m Monica, a product designer based in San Francisco

I help businesses create products people love by solving the right problems with thoughtful, user-focused design solutions

Featured Work

Featured Work

Featured Work

Featured Work

SDO Redesign

SDO Redesign

End-to-end redesign of a complex enterprise application through insightful user research and a cohesive design system. Transformed the user experience and drove business value.

View Project

My Design Philisophy

My Design Philisophy

My Design Philisophy

My Design Philisophy

Human-Centered

I see beyond clicks and metrics to the human behind every interaction. My approach centers on deep empathy—understanding not just what people need, but why they need it. By listening for the subtext and unspoken concerns, I create designs that resonate on a human level, not just a functional one.

Problem Solving

Great design begins with asking 'why?'. My process isn't just about finding solutions—it's about uncovering the right problems to solve. By taking thoughtful steps back and questioning assumptions, we create designs that address genuine needs rather than symptoms, leading to meaningful and lasting impact.

Form is Function

Visual design transcends aesthetics—it's a functional cornerstone of user experience. Every color choice and visual hierarchy serves a purpose: guiding users and enhancing usability. When form and function harmonize, people experience an intuitive journey that feels effortlessly right.

How I Can Help You

How I Can Help You

How I Can Help You

How I Can Help You

1

1

Product Strategy Expertise

I guide you through defining what to build and why. Through collaborative product discovery, I uncover user needs and market opportunities to help you prioritize features that create distinctive value and avoid costly misdirection.

2

2

Design for Business Drivers

Your business goals become the foundation of every design decision. I create experiences that not only delight customers, but directly support your revenue growth, customer retention, and operational efficiency

3

3

End to End Designs

From initial research to final implementation, I deliver complete design solutions across the entire product journey. Every touchpoint is thoughtfully crafted to create seamless experiences for your customers

4

4

Product Optimization

I transform underperforming products into conversion engines through data-driven refinements. My optimization process identifies friction points and turns them into opportunities for your growth

Let's Make Your Business Thrive

Monica Morales
San Francisco, CA

© 2025 Monica Morales

Monica Morales
San Francisco, CA

© 2025 Monica Morales

Monica Morales
San Francisco, CA

© 2025 Monica Morales

Monica Morales
San Francisco, CA

© 2025 Monica Morales

Monica Morales
San Francisco, CA

© 2025 Monica Morales